The SEOs of Alphabet Street

Wow, that Prince video was really low-tech.

Today I was searching for something on Google and realized that it was suggesting matches from the very first letter entered. (A, for example, brought up Amazon.) It made me wonder if I would be able to guess what Google would suggest for each of the other letters, too.

There are companies that specialize in getting clients higher in Web searches through search engine optimization, or SEO — full disclosure: my company is one of them — but I’d think it would be difficult, if not impossible, to hit #1 through those methods alone. (Maybe that’s my naivete speaking.) I can see how a few of Google’s choices would be iffy, but most of them make sense as users’ top picks.

For comparison’s sake, I did the same thing on Bing, using Safari instead of my standard Firefox, and came up with only a few differences. It looks like Bing might be less likely to suppress search results that would name a competing company; for example, its first suggestion for A was AOL.  (Bing’s answers follow on the same line if they differ.)

To make the answers visible, highlight the area just to the left right of each starting letter.

Bank of America
ESPN   (Bing’s answer: Ebay.)
IMDB     (Bing’s answer: ITunes.)
Mapquest     (Bing’s answer: Myspace.)
Old Navy     (Bing’s answer: Orkut.)
Quotes     (Bing’s answer: QVC.)
Redbox    (Bing’s answer:
Southwest Airlines
Walmart     (Bing’s answer:
X Factor
YouTube     (Bing’s answer: Yahoo.)

My biggest surprises were probably J (are that many people shopping there online?) and Bing’s O, which I’d never heard of and, frankly, surprises me that it’s not topping Google’s search for that letter as well.

WHAT SAM WORE: 1-30-12
The shirt: “Love My Dilly Bar?” T-shirt, a gift the Meatheads brought back from Chicago,
layered atop a long-sleeved cotton crewneck by BDg, from Urban Outfitters.
The pants: Boot-cut jeans by 7 for All Mankind from Nordstrom, Chandler Fashion Center.
The shoes: Sneakers by Puma, from Nordstrom in Chandler.

3 responses to “The SEOs of Alphabet Street

  1. Cat! We need you to rap!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s