I drive by this place every day on my way to work. “Junior Drama Club Academy” sounds like something that was run through an online translator from English to a foreign language, then back to English again. All of the words make sense, yes, but strung together like that, the phrase borders on jibberish. Before that arrow sign went up with the “arts, literature and theatre organization” line, I kept thinking that it couldn’t be more vague if it tried. Club? Academy? Club-academy?
From the outside, the premises appear to be a little dilapidated — newspapers over windows, a setup that reminds me of a seedy hotel. The website tells us that Junior Drama Club Academy is for boys 12–15, and all the board members are “prominent and successful men who act as role models and advisors.”
I’m sure it’s legit and the people seem well-meaning, but boy the way it’s positioned is troublesome. I know everything has to start small, but it doesn’t have to start so suspiciously. Maybe just a case of rebranding would help.
|WHAT SAM WORE: 6-25-12|
|The shirt: Cotton button-down, from the J. Crew outlet store at Anthem.|
|The shorts: Boot-cut jeans by 7 for All Mankind, from Nordstrom in Chandler.|
|The shoes: Loafers by Rockport, from Nordstrom in Scottsdale.|