What’s All the Hype(rcolor)?

Screen shot 2013-04-11 at 6.52.48 PM

Today I chipped in on my first Kickstarter project in a while.

It showed up in my Facebook sponsored ads — congratulations, adbots, you win! — and while the fine folks at Radiate Athletics say things like, “Re-engineered NASA technology changes the way electrons reflect light in the presence of body warmth” and “technology-driven sewing pattern,” here is what I saw:

HYPERCOLOR FOR GROWN-UPS.

Because at its base, the project is about clothing that uses heat-sensing inks—a concept that might sound a little familiar to anyone who grew up in the 1980s.

I loved my Hypercolor T-shirt so much, and then right when the ink started to not work on my shirt anymore (I didn’t care because by that point it had turned into the softed cotton I had ever felt), suddenly the brand was gone.

The Smithsonian’s fashion blog, Threaded, recently had a post on what happened to Hypercolor and its parent company, Generra, and the factors that led to their respective demises.

radiateshirtNow, in a way, it’s back. With a new antimicrobial, moisture-wicking fabric in a much less-boxy cut, sure, but essentially the same idea. I’m downright giddy for August now — by then I’ll have completely forgotten  about the shirt’s impending arrival, and on the day it does show up, it’ll be like a giant surprise gift was plunked down on my front porch.

A gift from Current Me to Future Me, to remind us both of Past Me.

WHAT SAM WORE: 4-11-13
Screen shot 2013-04-11 at 7.04.49 PM pants010613 shoes1221
The shirt and tie: Long-sleeved cotton button-down and silk tie,
both by Ben Sherman, from Nordstrom Rack in Scottsdale.
The pants: Dark denim skinny jeans, from Uniqlo in Soho.
The shoes: Tumble loafers by J Shoes,
from the now-defunct website goclothing.com.
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